That’s a good point. I think distinguishing their offering from the bucket of “AI” is good too. I think from someone involved with ML, this seems cringeworthy. For someone (and this is most people) who aren’t familiar its probably good branding.
First of all, I appreciated this issue for the lucid and illuminating clarity of exposition, thank you very much for writing it! I'm wondering about the aspect of rebranding that I think, from an external - and marketing point of view - is the most interesting. It is difficult to think that it is only dictated by 'AI' which would no longer stand for Artificial but for Apple, Intelligence, in order to create an exclusive association in the mind of the consumer. I think that behind it there is probably also a strategic reasoning linked to Apple's developments: since the technology is not yet as advanced as the others, they can exploit the strong brand to try to make up for certain consumers who love the 'bitten apple'. But your considerations are absolutely worthy of further study!
Funny, I actually think Apple Intelligence is brilliant marketing. Most people don’t care about AI - at all. Most people only care about outcomes.
That’s a good point. I think distinguishing their offering from the bucket of “AI” is good too. I think from someone involved with ML, this seems cringeworthy. For someone (and this is most people) who aren’t familiar its probably good branding.
First of all, I appreciated this issue for the lucid and illuminating clarity of exposition, thank you very much for writing it! I'm wondering about the aspect of rebranding that I think, from an external - and marketing point of view - is the most interesting. It is difficult to think that it is only dictated by 'AI' which would no longer stand for Artificial but for Apple, Intelligence, in order to create an exclusive association in the mind of the consumer. I think that behind it there is probably also a strategic reasoning linked to Apple's developments: since the technology is not yet as advanced as the others, they can exploit the strong brand to try to make up for certain consumers who love the 'bitten apple'. But your considerations are absolutely worthy of further study!
It’s possible, but they aren’t really that far behind. I think it’s more a way to get away from the term AI and differentiate themselves.