Interesting opinion Logan. Curious when you say search has to change factors continuously to counter scams, does that mean it has to utilize new features to know about the new kinds of scams ? Or do you mean change the ranking function entirely ?
Those are both good questions and since I don't work directly on search I can't answer with specificity, but afaik both are true to some degree. I think large scale changes in rankings are probably uncommon but rankings definitely change over time.
Interesting opinion Logan. Curious when you say search has to change factors continuously to counter scams, does that mean it has to utilize new features to know about the new kinds of scams ? Or do you mean change the ranking function entirely ?
Those are both good questions and since I don't work directly on search I can't answer with specificity, but afaik both are true to some degree. I think large scale changes in rankings are probably uncommon but rankings definitely change over time.